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Case Study: eCuffo.com
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Title: Super Moderator Join Date: Feb 2007 Posts: 1,280 Location: Gainesville, FL ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Recent Blog: WEC 37 Results | Case Study: eCuffo.com Site name: eCuffo Site URL: http://www.ecuffo.com Site Owners: mh0825 and Sir TVDinner Site Launched: January, 2008 Who, What, Why? eCuffo is a free online directory for website owners and just general internet users to submit their favorite sites. eCuffo was created after searching for a site that offered this service and none could be found (at least what we were looking for). eCuffo doesn't require any registration and is 100% free. Other sites say free but then require you to give a backlink to them... that's not really free now is it? We understand that a backlink to eCuffo may not be ideal for your site and we honor that. Startup Cost The cost was minimal comparatively speaking. Domain - $7.15 Hosting - Already had package Software - $68 Design - Free Total: $75.15 startup Marketing We are still in the process of marketing the site as the site was launched on 1/5/08. Our main marketing plan is to submit reviews and post the directory in all webmaster forums and high PR web directories to start. We have googled "webmaster forum" and "admin forum" and are still in the process of going through all of these sites and submitting to these sites. Some of the major players that have been used already are: DigitalPoint SitePoint V7N Webmaster-Talk Ozzu We shelled out a marketplace listing on SitePoint to promote as they don't allow to show your services for free. So the only advertising costs associated so far have been this. We listed as a featured listing. Additionally, we have been using StumbleUpon to help promote. The goal is to stumble one page a day that would make sense to Stumble. We have stumbled the homepage and the web directory homepage as of now. This will grow and we will stumble the main categories and sub categories as time goes on. Traffic Analytics 1/05 to 1/13 Ads We offer several ad spots on the site to help pay for the cost of eCuffo. While we would like to make money off the site, we wanted to make sure it didn't look like the directory was only made to make money. We wanted to make sure we kept the integrity of the site concept without making it overloaded with ads and still pleasant looking to the website user. We feel we have accomplished this with our current layout and style. Goals To become a major player in the web directory field. We're not trying to take on DMOZ but to just be used on sites like DMOZ is. We feel that the no backlinks and free submission will set us apart from other directories. We would like to be discussed by members of other sites without having to promote ourselves. Word of mouth is either the best advertising or the worst and we plan to utilize this to it's full potential. Summary We obviously have high goals and this will be a project that will take time and effort to start. Eventually, it will become a low maintenance site and it already requires very minimal backend time consumption. The main category for time spent is on marketing and advertising. We will update the traffic results and marketing updates once a week to show the progress as well as any marketing costs that we paid. We look forward to hearing any suggestions to make the site better and more user friendly to the average user while keeping it's elegant design. Please let us know any thoughts, comments and suggestions in how we can improve any part of the site. eCuffo - Free Online Directory Last edited by mh0825; 01-14-2008 at 07:15 AM. Reason: Added Analytics Report | ||||
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Title: Super Moderator Join Date: Feb 2007 Posts: 1,280 Location: Gainesville, FL ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Recent Blog: WEC 37 Results | Put link in there. I was thinking updating might work best as well. Is there an edit time limit? The sitepoint listing worked ok. We actually got a higher response from the free listing at DigitalPoint (lesson learned). Quote:
What does eCuffo mean? Well the term "cuffo" is a synonym for the word free and the "e" stands for online. Thus, the use of eCuffo. Not as creative as you thought it was! Yes we have Google Analytics. I don't start a site without it anymore It's only been a couple days so I didn't want to put out pre-mature data yet. | |||||
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Title: Super Moderator Join Date: Feb 2007 Posts: 1,280 Location: Gainesville, FL ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Recent Blog: WEC 37 Results | Thanks for the support. I hope the automatic post exchange link will help out AF as well. I haven't felt this good about a website since my claims website. | ||||
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Title: Super Moderator Join Date: Feb 2007 Posts: 1,280 Location: Gainesville, FL ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Recent Blog: WEC 37 Results | I'm not sure what you mean. We are building a search engine (eCrambler) that if it gains popularity, submitting your site will benefit tremendously. Ultimately it's to help you gain backlinks and for sites to gain PR on a high PR site without any conditions. Obviously our PR isn't high right now as it's a new site but will gain quickly we think. Already 80 + sites in just the past 5 days. | ||||
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| Title: Apprentice Join Date: May 2007 Posts: 338 ![]() ![]() ![]() | Cool .. good luck with this.
__________________ On & off your site, recognize your most valuable asset: contributors. A little award can go a long way. Posts Of The Day. | ||||
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