Quick Login   
 
Register AdminFusion Tutorials
 
Featured Sponsors


One.com Domain and Hosting


Register
Forum of the Month
Australian Webmaster
fotm

A webmaster forum specifically catering for Australian site owners. We discuss site development, marketing and management issues.

Tag Cloud
Latest Threads
Forum Stats
7,905 Members
165,125 Posts
48 Users Online

Please welcome our newest member, lethal illness!

Affiliates
Go Back AdminFusion » Traffic and Revenue » Revenue and Advertising » Advertiser contacted us
Welcome to the AdminFusion. AdminFusion is the ultimate resource for forum administrators and moderators. With exclusive articles, interviews with the experts, free downloadable skins, and the revolutionary post exchange system - PostFusion, AdminFusion is the place to go for all of your forum needs.  By joining AdminFusion, you will become part of a thriving admin community and immediately gain access to all of these resources. Registration is fast, simple and absolutely free so please join us today!
Want more than our forums? Try these: Post Fusion Forum Matrix
Old 02-19-2008, 07:38 PM   #1
Han

Han is offline

Title: Lurker

Points: 582, Level: 6Points: 582, Level: 6Points: 582, Level: 6
Level up: 7%, 168 Points neededLevel up: 7%, 168 Points neededLevel up: 7%, 168 Points needed
Activity: 0%Activity: 0%Activity: 0%

Join Date: Nov 2007

Posts: 14

Han is on a distinguished road
 
 
Advertiser contacted us

I recently received an email from a company who would like to advertise on my forum. They would like to know how many unique users and page impressions we have and how much we would charge for advertising.

This is new to me since I have never been approached by a company before and I don't know how much to charge.

These are our stats so far this year:



What would be a reasonable amount to charge for advertising?
Reply With Quote
Old 02-19-2008, 10:07 PM   #2

Title: Veteran

Points: 3,890, Level: 18Points: 3,890, Level: 18Points: 3,890, Level: 18
Level up: 19%, 360 Points neededLevel up: 19%, 360 Points neededLevel up: 19%, 360 Points needed
Activity: 0%Activity: 0%Activity: 0%

Join Date: Oct 2006

Posts: 674

Location: Manchester

Lord Howard is a jewel in the roughLord Howard is a jewel in the roughLord Howard is a jewel in the roughLord Howard is a jewel in the rough
Send a message via MSN to Lord Howard  
 
Reply With Quote
Old 02-19-2008, 10:50 PM   #3
Han

Han is offline

Title: Lurker

Points: 582, Level: 6Points: 582, Level: 6Points: 582, Level: 6
Level up: 7%, 168 Points neededLevel up: 7%, 168 Points neededLevel up: 7%, 168 Points needed
Activity: 0%Activity: 0%Activity: 0%

Join Date: Nov 2007

Posts: 14

Han is on a distinguished road
 
 
They didn't specify whether they want a link or a banner so I would like an idea what I could charge for either of those if possible.
Reply With Quote
Old 02-20-2008, 04:59 PM   #4

Title: Veteran

Points: 3,890, Level: 18Points: 3,890, Level: 18Points: 3,890, Level: 18
Level up: 19%, 360 Points neededLevel up: 19%, 360 Points neededLevel up: 19%, 360 Points needed
Activity: 0%Activity: 0%Activity: 0%

Join Date: Oct 2006

Posts: 674

Location: Manchester

Lord Howard is a jewel in the roughLord Howard is a jewel in the roughLord Howard is a jewel in the roughLord Howard is a jewel in the rough
Send a message via MSN to Lord Howard  
 
Well i'd say what maybe 15$ for banner 5$ for link or something?
Reply With Quote
Old 02-20-2008, 07:42 PM   #5

bcmtouring's Avatar

Title: Veteran

Points: 3,974, Level: 18Points: 3,974, Level: 18Points: 3,974, Level: 18
Level up: 19%, 276 Points neededLevel up: 19%, 276 Points neededLevel up: 19%, 276 Points needed
Activity: 0%Activity: 0%Activity: 0%

Join Date: Jun 2006

Posts: 585

Location: New Delhi, India

bcmtouring is a name known to allbcmtouring is a name known to allbcmtouring is a name known to allbcmtouring is a name known to allbcmtouring is a name known to allbcmtouring is a name known to all
 
 
Quote:
Originally Posted by Han View Post
They didn't specify whether they want a link or a banner so I would like an idea what I could charge for either of those if possible.
In that case, ask them first!
Reply With Quote
Old 02-26-2008, 12:55 AM   #6

ScottG's Avatar

Title: Rookie

Points: 671, Level: 6Points: 671, Level: 6Points: 671, Level: 6
Level up: 7%, 79 Points neededLevel up: 7%, 79 Points neededLevel up: 7%, 79 Points needed
Activity: 0%Activity: 0%Activity: 0%

Join Date: Nov 2007

Posts: 19

ScottG has a spectacular aura aboutScottG has a spectacular aura about
 
 
Advertising is typically bought on a cost per thousand CPM basis. Anywhere from $5 - $20 is seen depending on quality. If you have a perfect target, and the company has the $$, then higher end. If you have a perfect target, and the company is lower end, then less.

Like if you had a popular forum that talked about personal injury legal issues, you could probably get higher then if you had a kite flying forum. Both perfect targets, but your advertiser base is clearly different.

Also, do you have an ad system that will display ads by impression? Or were you just going to paste them on? If the latter, just see if you can get them to agree to $10/thousand and you'll have to manually manage it. Also, you say no one's ever approached you before... when they call or make their "insertion order" how are you going to charge them? Do you have a DBA for your business? Or are you just going to take PayPal? Either way, they may need a W-9 or some other sales form.

Scott
Reply With Quote
Reply



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

 
Posting Rules

Similar Threads
Thread Thread Starter Forum Replies Last Post
Contacted By An Advertiser Dumi Revenue and Advertising 9 11-22-2006 06:09 PM

AdminFusion

All times are GMT +1. The time now is 05:22 AM. Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.1.0 © 2005-2008 AdminFusion - All Rights Reserved


From:
Title:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72