[nvn]

Looking for all you seasoned webmasters/ forum admins to comment on this program. What are your thoughts, suggestions etc

We are planning a pilot CPM based affiliate program. Here are some details...

Powered by the largest technology job search engine, your visitors will be able to find jobs from anywhere on the web.

Your visitors search for their dream job and you get paid on the basis of page views.

No filling forms, No signup, No buying, No Clicks required

Will provide a hosted co-branded site with the search engine and nearly unlimited content

Will provide Widget/Badge/Link to the co-branded search engine url

The CPM offered is between $1 - $2 based on traffic demography (High preference to US traffic).

Currently averaging 5+ page views per visit.

So what do you think.. Send me a PM or reply to this post.

[lafsunlmtd]

so you are paying cost per 1000 imps for the widget?

[nvn]

Its not payment for 1000 impressions of the "widget" on "your site".

When a visitor clicks on a link, badge on your site or your email promotion they will come to a co-branded site with the search engine.

There they can search, refine and see multiple pages. The number of pages a visitor views on the co-branded site counts to the pageviews. You will paid $1-$2 on these pageviews.

You will have to send visitors through promotions to the co-branded site and you get paid on the page views on the co-branded site.

Hope this makes it clearer.

[lafsunlmtd]

ok, almost got what you are trying to do, generally cpm is cost per 1k impressions. And generally speaking it is 1k impressions on a banner or other promotional tool.

I don't know what the model is called that you are using. Can you confirm the following is is what you are doing, because it is still not 100% clear?

Webmaster gets paid based on how many pages get viewed on your site from the webmasters traffic, then how is paid, per page view or per 1000 page views

[nvn]

I really apologize that I was not clear with my previous posts.

This is a pilot program, and one of the things I wanted to get is questions like yours, to make my pitch clearer... thanks

On approval,
you get a url like yourdomain.axx.com, hosted on axx.com (our domain).. You promote yourdomain.axx.com to your users, be it a widget, a post, through email etc. When they come to yourdomain.axx.com, they search, go to the next page, refine their results etc and every page they go to will be under yourdomain.axx.com and the total page count is noted.

The CPM rate is based on the number of pages viewed under yourdomain.axx.com. As long as you get a visitor to come to yourdomain.axx.com, the page view count for you will be incremented and the actual eCPM is calculated based on the traffic demography(US, UK, India etc)

Hope this makes it clearer..

[lafsunlmtd]

yea thats sorta clearer, i don't think that is really called cpm then and it will likely lead to confusion.

Cost Per Thousand (CPM) - Definition of Cost Per Thousand (CPM)
define:CPM - Google Search
CPM - definition, information, sites, articles.

I would say its more like cost per action, but not really. You may really have click fraud issues on this of people who just send robots etc to the site, because you can't really filter out for ip with this model. And what would be the cap or would you have one? I think it would be really hard for a webmaster to make a ton of money this way, if you figure that an average person views any site for about 3-6 pages you would need 333 active people going to the site just to make $1-$2. If you consider you get 2%-3% of your visitors (if that) clicking on an ad you would need 330,000 page views on your site just to get the 333 clicks to the affiliate site just to make $1. This is giving the affiliate site a lot of credit with a ridiculously low bounce rate just assuming that all of the people who clicked would go in a few pages which would never happen.

Whereas if you were paying per registration or application it would be much better for the webmasters promoting and for you because there would be a clear goal or action to get done, the webmasters would be motivated and you could worry less about click fraud and more about conversions.

I don't mean to break balls, it just seems like it would be really difficult to get something like this to generate money for webmasters.

[nvn]

Thanks lafsunlmtd for your input.

I was thinking over the weekend on your suggestions.

I am thinking that this program could provide admin/owners of forums/websites the ability to make available jobs for their users from their website, a tightly integrated extension of their site(be it from a tab, a forum section, part of navigation links). This would help their users search for jobs advertised anywhere on the web, a useful utility especially in these times.

This will also help in the stickiness of your site, an extra reason for your users to come back more often to you site.

I see the link as part of your site's navigation links and hence not use any ad real estate that you may be currently using. Hence your existing revenue generation capability is preserved.

For the revenue sharing, for sites that run its own ads - either banner/adsense, I am open to the possibility of giving 2 slots (728x90 or 300x250) and one 160x600 to display your own ads. Money you make from these ad slots is for you to keep. For sites that don't have their own ads, it can be $1 -$2 cpm.

Click fraud: This is a distinct possibility, monitoring and evaluating traffic on our side and from my ad networks will give me a good idea of the "bad apples".

So the reasons for joining this program are

- provide a valuable service to your users in these trying times
- improve stickiness and return visits
- continue with all your current revenue generation programs
- and make money by using our ability to serve unlimited content pages, provide your own ads or $1 -$2 cpm

How does it sound?

For now, I am not going for a CPA model as I dont charge the job seeker for the ability to search. I charge for a job ad but I am not sure how many job postings an affiliate can generate (current economy and also the userbase of the forum). Its is my plan in the next 30 or so days to provide affiliate job advertisement capability but until then I thought I will explore the possibility of CPM.

All your suggestions and comments are much appreciated.

[rockinaway]

If I am not mistaken, aren't there services like this that already exist?