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<!-- google_ad_section_start -->Ad Tools You Can Use<!-- google_ad_section_end -->
Ad Tools You Can Use
Published by MrKielington
04-03-2008
Ad Tools You Can Use

If you have an online advertising campaign, or you are considering starting one, there are many tools available to help you make the most of your advertising efforts. The world of online advertising is a very competitive and ever changing one, and you have to know exactly what works the best in order to make the most from your advertising efforts. Most major advertising companies and search engines have different types of ad tools you can use to help you get started, track your ad’s statistics, and help to improve your ad’s performance.

Most ad companies and search engines have ad tools designed specifically for the beginner. Demos and tours are popular tools that allow users to get an idea of how a specific ad type works, how to create ads, and where the ads will be displayed. If you are new to internet advertising and are trying to decide which ad type is for you, demos, tours, and tutorials will explain the difference between pay per click, pay per impression, and all the different sizes and formats your ads can appear in. They will also help you to pick the best keywords and will give you an idea of what you will have to pay for any given keyword or impression. You can also use tools that will let you test and preview your ad before you commit to purchasing it. This will give you an idea of how your ad will look and it will let you test your ad to make sure the links work correctly. It will also give you an idea of where your ad will appear in relation to other ads.

For webmasters who already have an ad campaign in place, tools are also available to help you track your ad’s income and statistics including clicks, impressions, and performance metrics. This information is an invaluable part of managing your ad campaign because it tells you how well your ads are doing and can help you to modify your ads to yield better results. Ad tools such as notifiers, alerts, statistics, RSS feeds, and other widgets will provide you with everything you need to know about how many times your ads are clicked, what it is costing you, and how many visitors you convert. You can then use this information to gauge how successful any give ad is and make improvements.

Most ad companies have advanced ad tools that allow you to optimize your ads for better performance. You can look at detailed statistics and compare keywords and ad placement to find out exactly what keywords and price range you need to get the best results from your ad. Ad optimization tools are included with many different advertising companies such as Yahoo and Google. If you are unsure how to get started promoting your website with online advertising, you need not worry because there are many ad tools available that will make it easy for you to get started. You can get help through every step of the ad process from writing copy and choosing keywords to analyzing your ad’s statistics and optimizing them for their best performance.
Article Tools

 
By Sir TVDinner on 05-28-2008, 04:34 AM
I like OpenX (formally Open Ads). really a great program to use to manage your ads, customers, and campaigns - OpenX: Take control of your advertising | OpenX
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  #1  
By lafsunlmtd on 05-29-2008, 08:02 AM
we tried them on abadss.com and it could not handle the load. we even put it on its own dedicated server. had to just do it manually
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  #2  
By Sir TVDinner on 05-29-2008, 12:00 PM
really - what do dyou mean could not handle the load. i think OpenX is being used on some massive websites? can you explain more please.
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  #3  
By lafsunlmtd on 06-02-2008, 02:26 AM
we tried to use it on abadss.com and we have upwards of 50,000 page views a day. when we changed our skin to utilize openx, the server running openx got overloaded with mysql connections and shut down. We tried a bunch of different configs etc but nothing worked. the openx forums said it couldn't handle such loads
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  #4  
By Sir TVDinner on 06-02-2008, 02:28 AM
wow - that is good to know. I guess if any of my sites ever get that big we will have look into something else. I HOPE we DO have that problem, lol
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  #5  
By Poysian on 09-08-2008, 12:14 AM
I am using OIO publisher on my forum, although its made for blogs i personally like it since its easy to work on.
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  #6  
By sunflyer on 10-09-2008, 04:43 PM
Im using openx with 50,000+ pageviews per day and it works good here
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  #7  
By lafsunlmtd on 10-09-2008, 08:59 PM
yea it worked alright during normal traffic times, but when manufacturers release new firmware, we see a flood of people come online, upwards of 30,000 at a time and it simply could not handle the load. We run on 3 mysql servers and 9 front end apache's
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